A. Add a new PPC
campaign and ad groups in the NeoPerformancer the way you do it in your Adwords
account.
B.
Assign a Landing page and a Root Keyword for each Ad group you have.
C.
Populate ad groups with your researched keywords.
D. Set your
desirable CPC for the keywords.
E.
Then recreate the same Ad campaign in your Adwords account.
F. Copy
& Paste all the keywords with the auto-generated destination links from your
NeoPerformancer ad group to your respective Adwords ad group.
G.
You are set. As soon as clicks started to come, you will see exactly which keywords
and search keywords are money makers and which are money wasters.
Not only
will you see the over-performing and under-performing keywords, but you will automatically
research for new search keywords and sites that bring you money, so you can start immediately
bidding on them too for maximum profits.
A. Insert a
special {{KeyTrack}} tag to your Landing page, where you want a unique
keyword tracking code to showup, when a visitor comes.
Presumably, you will
want it to be in your merchant, payment, affiliate or special email/order links,
so you can track the performance of that keyword up to a sale or other desired
action.
In addition, in order to track these outgoing clicks, please add
another {{KeyJavaScript}} tag to all your links, so you can track clicks
of the visitors, who a leaving your landing page.
Usually your Landing page
HTML links will look like this: <a href="http://myaffiliatesite.com/offerone?sub={{KeyTrack}}"{{KeyJavaScript}}>Click HERE</a>
If
you don't include {{KeyJavaScript}}, you still can track keyword performance,
but will not know how many visitors clicked on it to visit your merchant's site and won't be able to test landing page CTR.
B.
Insert a special {{RootKeyword}} tag into your Landing page, where you
want a Root Keyword for any given Ad Group to appear.
Presumably you will
want it to be in your landing page title, header and inside the
content in order to:
- maximize your Landing page's Quality score,
-
get minimum bids for each keyword in the group and
- raise your Landing page
conversions.
C. Thats it.
2.2 If you forward visitors directly to the merchant landing page
A. Just embed {{KeyTrack}} tag somewhere inside your affiliate link and this tag will be automatically replaced with the actual tracking code of the keyword a visitor came from.
Set your affiliate link with the {{KeyTrack}} tag in it as your Destination URL for the Direct Linking Ad group
http://merchantsite.com/offerone/affiliate/?sub={{KeyTrack}}
B. Thats it.

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